Respiratory Futures, the British Thoracic Society and ITN Business have worked in partnership to produce ‘Lungs Matter’, a news-style programme to explore the game changing technology and innovations that are impacting patient outcomes, as well as showcasing how education and prevention are making a real difference. The programme investigates the impact of external factors such as pollution and healthcare inequalities on respiratory health and the significant pressures being experienced across the NHS. Following the pandemic, where respiratory illness became headline news, ‘Lungs Matter’ aims to continue the conversations started, raising awareness and understanding, shining a light on the clinicians and organisations going above and beyond to advance treatments and patient outcomes, as well as highlighting the stories of individuals living with poor respiratory health.